Gas Agency

Software requirement specification for BuzzyBUY. com (Online Shopping and auctioning Web Site) Prepared by Table of Contents 1. Introduction 2 1. Purpose 2 2. Document Conventions2 3. Intended Audience and Reading Suggestions2 4. Product Scope2 5. References 2 2. Overall Description 3 1. Product Perspective3 2. Product Functions3 3. User Classes and Characteristics 3 1. Administrators 3 2. Buyers4 3. Sellers 4 4. Casual visitors4 4. Design and Implementation Constraints5 . User Documentation6 6. Assumptions and Dependencies6 3. External Interface Requirements6 1. User Interfaces6 2. Hardware Interfaces6 3. Software Interfaces6 4. Communication Interfaces7 4. System Features7 1. Listing7 2. Account Creation8 3. Selling8 4. Buying8 5. Rating8 6. Others8 5. Other Non Functional Requirements9 1. Performance Requirements9 2. Safety Requirements9 3. Software Quality Attributes 9 4. Business Rules9 6. Appendix A: Glossary9 7. Appendix B: Analysis Models10 1. Introduction: 1. Purpose: The p urpose of this SRS is to specify the requirements of the web based software application buzzybuy. om, which is an online shopping and bidding system. The module to be developed is the first version of buzzybuy –version 1. 0. This Software Requirements Specification provides a complete description of all the functions and specifications of buzzybuy –version 1. 0 2. Document conventions: IEEE standards used. Proper sub numbering system for sub topics based on the importance and priority of the matter. 3. Intended audience and reading suggestions:The expected audience of this document is the faculty in charge of software engineering lab for 6th semester Computer Science, NITK suratkal .It will be used as a reference for grading in the lab for even semester of 2006. There is no suggested reading to be done before going through the document. 4. Product scope: Buzzybuy. com is designed to run on both any modern platform with GUI. It is assumed that the back end that will be used for implementation is MySQL and the front end that will be used is PHP. 5. References: 1. The applicable IEEE standards are published in â€Å"IEEE standards collection†, 2001 edition. 2. Software Engineering, A Practitioner’s approach, 6th edition. By Roger S Pressman. McGraw hill international. 2. Overall description 1.Product perspective:This is proposed to be an enhanced model of the present day existing shopping and auctioning portals. Many flaws in the present online shopping portals haven’t been able to exploit the full potential of e-commerce market. The Software Requirements Specifications intends to identify the flaws in the current existing system and propose an alternative or a solution to them. 2. Product Functions: †¢ It consists of two modules 1. Customer module 2. Administrator module †¢ A customer should have a user account for carrying out transactions. †¢ Transactions include buying, selling and auctioning. Administrator pr ovides the customer with an account following proper registration procedures to prevent malpractices in the transactions. †¢ Any visitor is allowed to browse through the product list, their prices and bidding procedures. †¢ Buying, selling and bidding procedures are kept transparent so that any user is able to go through the procedures. 3. User classes and characteristicsThere are 3 kinds of users for the proposed system 1. Administrators: They create user accounts and give it to the required customers. ? To educate consumers about Buzzybuy’s range of products and indigenous services. They must provide rules for the transactions. ? They must maintain the website and update the same making necessary changes at times. ? They must take care of the security issues involved in the transactions. ? They must inform the users about their transaction status and keep them updated about the progress through emails. ? They must receive feedbacks from their customers or any user s about their system and act upon the relevant ones. ? Look up at all the legal issues involved with the business. ? Keep place for advertisements in the website as a revenue generating option.The place has to be maintained and proper listings done. ? Any failures in the system have to be detected and repaired. 2. Buyers: They are the genuine customers of the website. They can see the listing, bid for various things, and also buy them to various payment options. 3. Sellers: These are the people involved in selling their products through buzzybuy. They consider this as a virtual market place. They need to be provided with proper advertisement place, and ratings of customers. The sellers too are rated based on the feedback they get from previous transactions completed from customers.These feedback data are treated with great respect and are transparent to everyone. The sellers too value this very highly. 4. Casual visitors: These people don’t come to the site on specific intens ions of buying or selling. They just visit to see the listing and too see the products. They need not have an user account. They can be future potential customers. They sellers can lure them with advertisements on the site based on their budget. The following usecase diagram states the above data in a graphical form: [pic] Fig 1 Usecase Diagram for BuzzyBuy 4. Design and Implementation Constraints The main constraint here would be the checking the genuineness of the buyer, which is not always possible. There can be security risks involved. †¢ The design constraints are that the browser at each place may not follow similar screen resolutions, browsers etc. This can lead to the website not having the impact it is planned to have. †¢ Also the rules of the land will prohibit certain items to be sold on the site. Hence all those factors need to be filtered in. †¢ Also storage space constraints may come if the listing becomes too large. Hence a strong server needs to be cho sen to host the database. 5.User Documentation: 1. Online user help with all the necessary help needed to use the site in a bulletin format. 2. Problem addressable forms 3. Software and database specification 4. Details of rules and regulation to sellers as well as buyers. 6. Assumptions and Dependencies None as per now 3. External Interface Requirements: 1. User Interfaces: Each part of the user interface intends to be as user friendly as possible. The fonts and buttons used will be intended to be very fast and easy to load on web pages. The pages will be kept light in space so that it won’t take a long time for the page to load.The staring page will ask the user what kind of a user is he, either seller, buyer or a casual visitor. Based on which the future pages will be loaded in a sequential manner. Each listing page will have a area to put the bid, the product details with photo etc. Each page also will have a search engine to search the products available so that it is re adily available and the user need not search for it. Each button will have an online help link to help the user in understanding the process. 2. Hardware Interfaces: A web server will be used to host the WebPages and the database management system.Most pages will be dynamic pages built with php. Each page will be optimized to the type of web browser and resolution being used. A minimum of PIII system running at 733 MHz will be needed to run the modules. Normal modes of network modes used in Internet technology will be used. 3. Software Interfaces: The incoming message mostly includes requests for a specific task, which on the course of the development will be decided in detail and dealt with in design specification document. The incoming messages from the messages will be converted to a specific format in the database language, the processing made and the request served.The operations will be intended to be made as fast as possible. 4. Communications Interfaces: The web server maint enance and other activities to be done using FTP transfer protocol. The security and other issues will be dealt with in the course of the project, as there is little idea as to how these things work to our team as per now. There will other communication interfaces with the users of the site with site-specific email, forms and complaint addressable mechanisms. These things as far as possible will be automated. 4. System Features 1.Listing: This includes the listing feature of the website where any search or other request of a user to a particular subject is served. The pertinent web pages are loaded and the particular database is initialized. There are listings based on the priority as by user preferences. This is actually the listing of web pages to the users by time of selling, deadline, price, quality etc. Listing includes listing of o Products to be sold directly o Products open for bidding till a particular date o Sellers in a particular area or with specific ratings o Used prod ucts on for sale. Just casual listings of random things o Payment options to buy or sell. |Action |Software reaction | |User logs in the system |The system authenticates | |User defines the information to view |System provides the necessary details as requested by the | | |particular employee | |User views the information | |Table No 1. The table states a typical control passing in the system during logging in Listings will be made very fast and user friendly. Proper security is also a very pertinent point here. 2. Account creation: This includes creating user accounts to each of sellers and buyers separately. This includes taking pertinent information from them and then initializing the database. The database needs to be properly updated on each transaction by the user and all the details of his/her account should figure in the account listing.The security of the account also should be dealt with. 3. Selling:Here the seller can list his/her things on his /her quoted price. Or else he can keep it for a bidding process where he is not sure of the price. The details of which will be kept in the user database. The details of his goods on selling list will be updated to him on a regular basis to his email id. The process of selling can include some bargaining too, but the details are yet to be thought of.The payment and feed back details are kept transparent. 4. Buying:There are 4 ways of buying or intending to buy o Direct buying o Bidding o Group buying o Tracking The details of which will be dealt with in the design specification. Each of these details are kept in the user account where he is kept updated about all his moves. 5. Ratings: Each products, buyers and sellers are constantly rated based on the feedback and the market behavior so that users feel secure about the system.These ratings are given based on a best pointer of five, the details of which are yet to be worked out. These ratings are intended to bring some trust and credibility to the concept of an online market. 6. Others: Include money transactions, legal issues, regional tastes, costs involved, business models used etc pertinent issues but won’t be seen in detail in the document as the things are beyond the reach of the design team. 5. Other Nonfunctional Requirements: 1. Performance Requirements: As stated before. 2.Safety Requirements: Suitable safety has to be taken while allowing a product to be sold on buzzybuy. They have to follow the legalities of the land, and must be ethical. There could be possible misuse of the system by bogus user, bidding and buying without paying up. It is not always possible to check the postal addresses. Also during money transactions the unreliable networks may cause further problems. So such practices need to be avoided. 3. Software Quality Attribute: The system is easy to load and light .It adds to the quality and usability of the system. Some others quality considerations such as adaptability, availability, correctness, flexib ility, interoperability, maintainability, portability, reliability, reusability, robustness, testability, and usability will also be very seriously taken to consideration. 4. Business Rules: Nothing is above customer satisfaction. So the rules need to be kept flexible to meet user needs and preferences at different times. Other models can be applied but is beyond the scope of the team. . Appendix A: Glossary 1. SRS: Software requirement specification 2. GUI: Graphical user interface. 3. PHP: Personal home pages 4. IEEE: Institute of electrical and electronic engineers. 5. FTP: File transfer protocol 6. SQL: Structural query language. 7. Appendix B: Analysis Models [pic] ———————– Central Processing server Listing Selling Buying Administration Administrator Casual visitor Seller Buyer Buyer Seller Casual visitor Administrator Administration Buying Selling Listing Central Processing server

Ethnic Groups and Racism Essay

I. INTRODUCTION Race and ethnicity are important concepts in the field of sociology and are ones that are studied a great deal. Race plays a large role in everyday human interactions and sociologists want to study how, why, and what the outcomes are of these interactions. A race is a human population that is believed to be distinct in some way from other humans based on real or imagined physical differences. Racial classifications are rooted in the idea of biological classification of humans according to morphological features such as skin color or facial characteristics. An individual is usually externally classified (meaning someone else makes the classification) into a racial group rather than the individual choosing where they belong as part of their identity. Conceptions of race, as well as specific racial groupings, are often controversial due to their impact on social identity and how those identities influence someone’s position in social hierarchies. Ethnicity, while related to race, refers not to physical characteristics but social traits that are shared by a human population. Some of the social traits often used for ethnic classification include: nationality tribe religious faith shared language shared culture shared traditions Unlike race, ethnicity is not usually externally assigned by other individuals. The term ethnicity focuses more upon a group’s connection to a perceived shared past and culture. II. CONTENT/ CREATIVE REPORT  DEFINITION OF RACE AND ETHNICITY Race is a socially defined category, based on real or perceived biological differences between groups of people. Ethnicity is a socially defined category based on common language, religion, nationality, history or another cultural factor. Sociologists see race and ethnicity as social constructions because they are not rooted in biological differences, they change over time, and they never have firm boundaries. Example: White The distinction between race and ethnicity can be displayed or hidden, depending on individual preferences, while racial identities are always on display. THE SOCIOLOGICAL MEANING OF ETHNIC GROUPS AND RACISM The classification of people into races and ethnic groups carries deep implication on the social and political life of different racial and ethnic groups. These classifications led to the notion of racial superiority and racial inferiority, culturally advanced groups and culturally disadvantaged, the use of derogatory undertones and parody, apartheid policy, discrimination and prejudice, and stereotyping of groups of people. Ethnic conflicts have been regular process within the same territorial borders and among the nations of the world. Ethnic conflicts have been pervasive and dangerous because they cause massive humanitarian suffering, civil wars, and destabilizing effects. Sociologically, â€Å"race† refers to a group of people whom others believe are genetically distinct and whom they treat accordingly. This term is commonly used to refer to physical differences between people brought about by physical characteristics of genetic origin. This commonness of genetic heritage may be manifested in the shape of the head and face, the shape and color of the eyes, the shape of the nose, lips, and ears, the texture and color of the hair, the skin color, height, blood type and other physical characteristics. Among the significant racial categories studied by early social scientists were the Caucasoid, Mongoloid, Negroid, and the subgroups of primary and derived races. Racial differences are seen as physical differences singled out by the community or society as ethnically significant. It is preferable to refer to ethnicity or ethnic groups rather than race for its historical and biological connotations. An ethnic group represents a number of persons who have a common cultural background as evidenced by a feeling of loyalty to a given geographical territory or leader, a feeling of identification with and unity among historical and other group experiences, or a high degree of similarity in social norms, ideas and material objects. Members of ethnic groups see themselves as culturally different from other groups in the society and are viewed by others to be so. SOCIAL CONSEQUENCES OF MEMBERSHIP IN RACIAL AND ETHNIC GROUPS Membership in racial and ethnic groups influences people’s social status and roles as they interact with others. Physical characteristics, especially skin color and certain distinctive cultural traits, complexes, and patterns, become badges for social and economic status. Frequently, they establish a person’s or groups position in the social stratification system and make up the foundation for prejudice, discrimination, and other forms of differential treatment. Furthermore, when an ethnic group becomes a target of discrimination, such group may utilize the unique physical or cultural traits as the rallying force for promoting common loyalties and enhancing collective action. When people’s definition of physical characteristics greatly affects their relationship, such definitions generally become interlinked with cultural differences. A classic example is the white man’s justification of his technological, economic, political and military superiority. Examples are such ideologies as the God-chosen race, the white man’s burden and more recently, the apartheid policy. Since the early days of the United States, Native Americans, African-Americans and European-Americans were classified as belonging to different races. But the criteria for membership in these races were radically different. For Africans, the government considered anyone with African appearance to be purely African. Native Americans, on the other hand, were classified based on a certain percentage of Indian blood. Finally, European-Americans had to have purely white ancestry. The differing criteria for assigning membership to particular races had relatively little to do with biology; it had far more to do with maintaining a group’s defined roles and position. Racial and ethnic membership leads to a sense of people-hood. By this, we mean a sense of identification with a relatively small segment of the world’s population- those who by virtue of common ancestry or heritage we consider â€Å"our own kind†. Erich Fromm wrote in 1941: â€Å"The identity with nature, clan, religion, gives the individual security. He belongs to, he is rooted in, structuralized whole in which he has an unquestionable place. He may suffer from hunger or suppression, but he does not suffer from worst of all pains- complete aloneness and doubt.† PATTERNS OF ETHNIC GROUP RELATIONS People who occupy a subordinate status are usually called a minority group. What determines a minority group is not the unique racial or ethnics traits nor their great number but the relationship of different groups in the society of which they are a part. A minority group, then is one that, because of the power of differences among the groups, is singled out for unequal treatment in the society. A minority refers to a group which, because of physical and cultural characteristics, occupies a subordinate position in the society and subjected to collective discrimination, in some cases, even segregation, oppression, slavery, peonage, military subjugation, religious persecution, and economic, political, educational, and social suppression. The patterns of ethnic group relations include the following: 1. Patterns of Racism a. Prejudice and discrimination Racism – is behavior that is motivated by the belief that one’s own group is superior to other groups that are set apart on the basis of physical characteristics Structural racism refers to inequalities built into an organization or system. An example of structural racism can be seen in recent research on workplace discrimination.[37] There is widespread discrimination against job applicants whose names were merely perceived as â€Å"sounding black.† These applicants were 50% less likely than candidates perceived as having â€Å"white-sounding names† to receive callbacks for interviews, no matter their level of previous experience. Prejudice – prejudged negative attitude or opinion about a group without bothering to  verify the merits of the opinion or judgment The relationship between prejudice and discrimination is complex. Robert Merton’s study and typology of the relationship between prejudice and discrimination Four patterns 1. Unprejudiced nondiscriminatory – integration 2. Unprejudiced and discriminatory – institutional discrimination 3. Prejudiced and nondiscriminatory – latent bigotry 4. Prejudiced and discriminatory – outright bigotry In his study, (1974), Bulatao listed impressions on some ethnic groups by respondents from five Philippine cities: Ilocanos and Chinese were viewed as most industrious, serious, thrifty; Tagalogs, progressive; Bicolanos and Cebuanos, humble, friendly, warm, and peaceful; Warays, lazy but strong; and Ilongos, proud and extravagant. b. Discrimination refers to the act of disqualifying or mistreating people on the basis of their group membership or on ascriptive rounds rationally irrelevant to the situation. Whereas prejudice is a state of mind, discrimination is actual behavior. Prejudice and discrimination work hand in hand to create and sustain racial and ethnic stratification, (Jarry J. 1987) THEORIES OF PREJUDICE Light gives the following explanations on the origin of prejudice: 1. Economic Theory- assumes that racial prejudice is a social attitude transmitted by the dominant ethnic majority class for the purpose of stigmatizing some group s as inferior so that the exploitation of the group resources will be justified. 2. Symbolic Theory- asserts that prejudice arises because a racial or ethnic group is a symbol of what people hate, fear, or envy. 3. Scapegoat theory- maintains that human beings are reluctant to accept their mistakes for their troubles and failures so they look for an ethnic-minority to shoulder the blame. 4. Social norm theory- asserts that ethnocentrism is a natural development of group living. Hatred and suspicion for the out-group are the standard and normal way of doing things, particularly in dealing with people. c. Stereotypes are often simplified and unsupported generalizations about others and are used indiscriminately for all cases. A few examples are Ilokano, â€Å"bantay kuako† (heavy smokers) and â€Å"kuripot† (stingy); Pampangueno, â€Å"dugong aso† (dog blood or traitors); Batangueno, â€Å"balisong† (knife-wielding); Bicolanos, â€Å"sili† ( pepper or hot people). 2. Patterns of Competition, Conflict and Domination When ethnocentric attitudes are coupled with intergroup competition for territory and scarce resources, an explosive social situation may arise. When two groups both strive for the same things- and they perceive their respective claims to be mutually exclusively and legitimate- the stage is set for conflict. In modern societies, the state has become the vehicle that enables one group to dominate and keep the other group subordinate. In sum, competition supplies the motivation for systems of stratification, and ethnocentrism directs competition along racial and ethnic lines, but power determines which group will subjugate the other (Noel, 1972; Barth and Noel, 1975). 3. Economic and Political Subjugation The economic takeover of one nation by a more powerful one and the subsequent political and social domination of the native population is called colonialism. If the takeover of one nation is trough the military superiority of the more powerful one for the purpose of territorial expansion and establishing colonies, it is termed as military colonialism. On the other hand, if the economic takeover is made through the great technological superiority of the more powerful one, the institutionalization of their businesses in their former colonies, the control and domination of most of a colony’s natural resources, the imposition of trade policies and economic treaties favorable to their side; the establishment of outlets for their surplus capital; the need for more cheap labor, raw materials, and markets to fuel their growing economy, the process is termed neo-colonialism or economic imperialism. 4. Displacement and Segregation of the Native Population Economic and political subjugation of a minority population by a more powerful group is not the only pattern of conquest that occurs when  different racial and ethnic group meet. Displacement of native population can be made possible through the influx of powerful settlers or invaders with their vastly superior weapons. It is typically found in areas rich in natural resources and similar in geography and climate to the homeland of the invading group. Displacement takes the following forms: a.) by attrition, that is, numbers of the weaker group may die of starvation or disease either deliberately or not; b.) by population transfer; and c.) by genocide- deliberate and ruthless extermination of the weaker group. Segregation involves the enactment of laws and/or customs that restrict or prohibit contact between groups. Segregation may be ethnic or racial or based on sex or age. 5. Patterns of Accommodation and Tolerance Interracial and interethnic accommodation can be carried out through miscegenation or amalgamation- the intermarriage of members of the majority and minority groups. This can result in the blending of their various customs and values and the creation of a new cultural hybrid. This involves a cultural and biological blending in which the customs and values of both groups are to some extent preserved and their biological characteristics appear in the offspring. 6. Patterns of Acculturation and Assimilation Acculturation and assimilation are two very important concepts in sociology and anthropology that describe cross cultural effects on both minorities as well as majorities in societies that are multi ethnic and multi cultural in nature. Assimilation is a broader concept as described by sociologist Jean Piaget and refers to the manner in which people take new information. There are many people who think of the two concepts as same and even use them interchangeably. If you belong to a minority community in a country and retain your own culture but cannot remain isolated and are affected by the majority culture in such a way that you adapt to some aspects of the majority culture, the process is referred to as acculturation. Assimilation is a process whereby people of a culture learn to adapt to the ways of the majority culture. There is a loss of one’s own culture as a  person gives more value to the cultural aspects of the majority community in the process of assimilation. What is the difference between Acculturation and Assimilation? †¢ Meeting of cultures always produces results in terms of changes in both the cultures, and acculturation and assimilation refer to two important and different changes in these cultures. †¢ Assimilation refers to the process where some of the majority community’s cultural aspects are absorbed in such a manner that the home cultural aspects get mitigated or lost. †¢ Acculturation is a process where the cultural aspects of the majority community are adapted without losing the traditions and customs of the minority community. †¢ Minority culture changes in the case of assimilation whereas it remains intact in the case of acculturation. 7. Patterns of cultural Pluralism or Ethnic Diversity Cultural pluralism refers to the coexistence of different racial or ethnic groups each of which retains its own cultural identity and social structural networks, while participating equally in the economic and political systems. (Light, 1985) In pluralistic society, each group retains its own language, religion and customs, and its members tend to interact socially primarily among themselves. Yet all jointly participate in the economic and political systems and live in harmony and peaceful â€Å"coexistence†. A prime example of such an arrangement can be found in Switzerland. There, people of German, French, and Italian heritage preserve their distinct cultural ways while coexisting peacefully and equally. No one group enjoys special privileges or is discriminated against. ETHNIC GROUPS IN THE PHILIPPINES Ethnic groups in the Philippines are classified according to certain physical, cultural, linguistic, religious and geographic criteria. A. According to distinctive physical traits 1. The Negritoes who are regarded as the aborigines of the Philippines. 2. The Indonesian- Malayan stock which is predominant among the Filipinos. 3. The Chinese who make up the largest national group. 4. The Americans and the Spaniards, and a few other Europeans who came as  colonizers. B. According to cultural standpoints 1. Cultural minorities or cultural communities 2. Muslims 3. Christian groups C. According to linguistic groupings PANAMIN reports that there are about 87 ethno linguistic groups in the Philippines-e.g., Tagalog, Ilokano, Waray, Hiligaynon, Kapampangan, Ilonggo, etc. D. According to religion 1. Roman Catholics 2. Muslims 3. Aglipayans 4. Protestants 5. Iglesia ni Cristo 6. Buddhists 7. Jehovah’s witnesses 8. Other religious sects. E. Muslims of Southern Philippines The Muslims make up the largest single non-Christian group. They have nine ethno-linguistic groups, namely: 1. Taosug 2. Maranao 3. Maguindanao 4. Samal 5. Yakan 6. Sanggil 7. Badjao 8. Molbog 9. Jama Mapun From the Spanish regime to the present, Muslim and Christian intergroup  relationships have been characterized by animosity and suspicion. This has been expressed in the Muslims’ ongoing resentment of Christian settlers and attempts at secession to form an independent Mindanao. Muslim revolutionary groups the Moro National Liberation Front (MNLF) and the Bangsai Moro Liberation Front (BMLF) want Mindanao, Sulu, and Palawan to secede from the Philippines. THE CULTURAL COMMUNITIES AND THE CHRISTIAN FILIPINOS The non-Christian Filipinos now known as cultural communities make up 10% of the total national population. They have maintained their culture in their clothes, art, religion, ethnic dialect, customs, traditions and other superficial differences. There are 77 major ethno-linguistic groups in the Philippines. III. GROUP REFLECTION Within sociology, the terms race, ethnicity, minority, and dominant group all have very specific and different meanings. To understand the sociological perspective on race and ethnicity, it is important to understand the meanings of these concepts. An ethnic group is a social category of people who share a common culture, such as a common language, a common religion, or common norms, customs, practices, and history. Ethnic groups have a consciousness of their common cultural bond. An ethnic group does not exist simply because of the common national or cultural origins of the group, however. They develop because of their unique historical and social experiences, which become the basis for the group’s ethnic identity. For example, prior to immigration to the United States, Italians did not think of themselves as a distinct group with common interests and experiences. However, the process of immigration and the experiences they faced as a group in the United States, including dis crimination, created a new identity for the group. Some examples of ethnic groups include Italian Americans, Polish Americans, Mexican Americans, Arab Americans, and Irish Americans. Ethnic groups are also found in other societies, such as the Pashtuns in Afghanistan or the Shiites in Iraq, whose ethnicity is base on religious differences. Like ethnicity, race is primarily, though not exclusively, a socially constructed category. A race is a group that is treated as distinct in society based on certain characteristics. Because of their biological or cultural characteristics, which are labeled as inferior by powerful groups in society, a race is often singled out for differential and unfair treatment. It is not the biological characteristics that define racial groups, but how groups have been treated historically and socially. Society assigns people to racial categories (White, Black, etc.) not because of science or fact, but because of opinion and social experience. In other  words, how racial groups are defined is a social process; it is socially constructed. A minority group is any distinct group in society that shares common group characteristics and is forced to occupy low status in society because of prejudice and discrimination. A group may be classified as a minority on the basis of ethnicity, race, sexual preference, age, or class status. It is important to note that a minority group is not necessarily the minority in terms of numbers, but it is a group that holds low status in relation to other groups in society (regardless of the size). The group that assigns a racial or ethnic group to subordinate status in society is called the dominant group. There are several sociological theories about why prejudice, discrimination, and racism exist. Current sociological theories focus mainly on explaining the existence of racism, particular institutional racism. The three major sociological perspectives (functionalist theory, symbolic interaction theory, and conflict theory) each have their own explanations to the existence of racism. Functionalist theorists argue that in order for race and ethnic relations to be functional and contribute to the harmonious conduct and stability of society, racial and ethnic minorities must assimilate into that society. Assimilation is a process in which a minority becomes absorbed into the dominant society – socially, economically, and culturally. Symbolic interaction theorists look at two issues in relation to race and ethnicity. First, they look at the role of social interaction and how it reduces racial and ethnic hostility. Second, they look at how race and ethnicity are socially constructed. In essence, symbolic interactionists ask the question, â€Å"What happens when two people of different race or ethnicity come in contact with one another and how can such interracial or interethnic contact reduce hostility and conflict?† The basic argument made by conflict theorists is that class-based conflict is an inherent and fundamental part of society. These theorists thus argue that racial and ethnic conflict is tied to class conflict and that in order to reduce racial and ethnic conflict, class conflict must first be reduced.

Linguistic Cues for Children Essay

How does linguistic variation cue representations of a speaker’s social identity and, presumably, stereotypes about relevant social groups? Although studies have indicated that phonetic variation in speech may activate social stereotypes (Purnell, Idsardi & Baugh, 1999), research on the mechanisms of this process has been scant. The term â€Å"stereotype† was introduced into the variations of sociolinguistic literature in Labov’s (1973) taxonomy of language forms charged with broad social meaning, reprised in Labov (2001). The first element in this classification, â€Å"indicators†, are variables whose use is restricted to certain social groups, but whose use â€Å"shows zero degree of social awareness and are difficult to detect for both linguists and native speakers† (Labov 2001, p. 196). â€Å"Markers†, the second category, occur when â€Å"indicators† rise to the level of social consciousness. They exhibit â€Å"social recognition usually in the form of social stigma†¦Ã¢â‚¬  (Labov 2001, p. 197) The third linguistic element is that of â€Å"stereotypes†. Labov (1973, p. 314) defines these as â€Å"socially marked forms, prominently labeled by society. †Labov (1973) elaborates, stating: â€Å"stereotypes are referred to and talked about by members of the speech community; they may have a general label, and a characteristic phrase which serves equally well to identify them† As they grow, children learn to become members of the cultures into which they are born, it is from here that they get their cognitive understanding of the physical and more importantly the social world. The following assignment explores the influences that different language styles have on the cultural outlook that children grow up to have, especially in context of stereotypes or prejudices that they might carry. When children babble, very often the first words that they say are to serve some social purpose. (for example – ‘hi’ or waving their hand to show greeting. In the Indian context, they are taught to touch feet of elder people. ) We know that the grammatical complexity of sentences increases with age. In some cultures children are talked to by adults a lot more than other cultures. Along with this, the nature and modification of speech, long sentences with more adjectives, exaggerations, also take place. This gives us an idea that children who are spoken to more, are more included in the adult world and grow up to be more inquisitive and close knit. Language can be biased against women by ignoring their existence. Biased language can also reinforce people’s false ideas of what men and women are. A fixed image of someone based on unsourced evidence and observation is called a stereotype. For example, television is full of stereotypes. A â€Å"normal† British family depicted by television advertisements has two children at school, a father who works full time and a mother who stays at home and looks after the house. The trouble with this picture of a â€Å"normal† family is that it is totally false. Only 5% of households are really like this. Many stereotypes are concerned with being male or female and how males and females are supposed to behave. For example women are supposed to be â€Å"gentle† and men â€Å"aggressive†, girls are supposed to be â€Å"quiet† and boys â€Å"noisy†. But just think of how many noisy girls and quiet boys you know and you realise what a false impression stereotypes can give. In the Japanese culture, talking a lot and loudly is considered disrespectful; hence implying that talking politely means talking softly and talking less. Proverbs such as ‘talkative males are embarrassing’ are taught to children, automatically developing in them a stereotypical image of the traits that are present in ‘good men’. Japanese mothers do not ask for elaborate recounting of occurrences and interrupt children frequently while they speak; North American mothers on the other hand ask questions to make children talk more – thus, the Japanese encourage concision and the North Americans self expression. Thus, language is used to teach cultural values that promote some stereotypical ideas that get stored in the child’s brain. As adults talk to children, they start teaching culturally specific language practices and transmitting cultural values. Language also conveys culturally specific values through the books that children read, exposing them to culturally different ideas. I would like to bring to your notice the example of History books in India and those in Pakistan. The language used to portray the two countries’ perception of each other encourages the students to develop a particular image of the historical happenings. The language used is brash and insulting and there are many words that cannot imply any different or alternate meaning. These have consequences, and it is highly possible that these values are transmitted to children and they carry it with them for their lifetime. The perception that they develop because of the language that is used in books alters the outlook that they have about Islamic religion and it is generalized to all people from Pakistan. The notion that the language we speak or are spoken to influences the way we think and thus, our behavior is  illustrated by Benjamin Whorf, who meant that language shapes thought. One belief is that – If language is the way thought is expressed, then acquiring language should have consequences for developing thought, and differences in the language acquired should result in differences in the cognitive processes of the speakers of those languages. If we were to go with this belief then cultures in which discrimination, racism, class system, biases etc are prevalent, children would grow up with these ideologies as they hear about these things all the time. If languages differ in the distinctions that they make, then learning the language must consist in part learning to make those distinctions too. â€Å"The fact of the matter is that the ‘real world’ is to a large extent unconsciously built up on the language habits of the group†¦ we see and hear and otherwise experience very largely as we do because of the language habits of our community predisposes certain choices of interpretation† as said by Sapir, Whorf’s teacher. While Whorf himself quoted â€Å"We cut nature up, organize it into concepts, and ascribe significances to it, as we do, largely because we are parties to an agreement to organize it in this way – an agreement that holds through our community and is codified in the patterns of our language†. With the theory that says that concepts and words develop together, it is understood that the language that we speak is the medium through which we perceive the world and the episodes and people that are part of it. Words are a form of new information. Learning the word and the concept happen simultaneously. These concepts get coded in the system of the child and it translates to their thinking and understanding of things. Black children born in the United States, who have grown up in poverty and in an unstable environment, listening to their families about talk about their depraved state and attending schools that teach them self defence and attitudes of equality, or schools where they stand victim of their colour they learn attitudes of resilience and fighting back – the way they are spoken to and referred to impacts the way they think of the deal as they grow older. The beliefs that they carry with them from their natives gets reinforced and observable in these kind of settings. In the western world the reference to sex is very free, in Central Asian countries, this reference is not very freely done. As a result of the language that is used in the two places, in terms of sexual engagement, the concept and attitude that the children of the two places carry are vastly different and their approach towards it is also different The effects of parental naming practices on cognition may be hard to untangle from the effects of other information. The parents who are use more adjectives and are more specific in their description of people or ideals, those children also have more capacity for distinctive characteristics. Let us consider another example – Incorrect: Although she was blonde, Mary was still intelligent. Revised: Mary was intelligent. A speaker that is using a given arrangement of allophonic variations falling into socially relevant categories would cue the perception of a social / linguistic identity for a given listener. This model is, then, rather compatible with models of sociolinguistic variation that subscribe to exemplar theory. Thus, along with direct observation, we have seen that children also learn from what others say. Thus, children who are told different things will end up with different prejudices and biases of the world. This influence of language on the development of culture specific beliefs would also count as an example of language as a vehicle of socialization. BIBLIOGRAPHY – 1. The Fundamentals of Cognitive Psychology – Chapter 7, Language, Culture and Cognition in Development. 2. Sociolinguistic Cognition : Stereotypes in Sociolinguistics 3. http://www. steverhowell. com/lakoff. pdf 4. Stereotype Dynamics 5. About Cognitive Linguistics.

Managing Capability Essay Example | Topics and Well Written Essays - 3000 words - 1

Managing Capability - Essay Example The main purpose of their employees is to meet the needs of customers and their expectations as well. In the literature of marketing, one of the most important issues is competitive advantage that had gained significant attention. Authors and scholars have focused on the identification of the most successful competitive strategies that any organization prefers to pursue so that they can produce and facilitate supernormal advantages and benefits. The structure conduct performance of any industrial organization has great influence on this area of research, which significantly described and explained that competitive advantage derives from fortunate market positions (Helfat & Lieberman, 2002). The resource Based View (RBV) was another explanation of the source of competitive advantage, which was developed in the early 90s. This view identifies the sources of advantage inside the firm, which is viewed as a bundle of resources (Kay, 1999). A major difference was indicated between competitive strategy framework and the resource based theory. Porter, a well-known author, viewed a firm as a bundle of unique resources and by resource based scholars as a bundle of activities. The competitive strategy framework, given by Porter makes the analysis of environment- performance relationship more prior. Strategic capabilities can simply be defined as: Complicated set and bundles of skills as well as accumulated knowledge that makes a firm able to coordinate activities and make use of their possessions to promote economic value and maintain economic advantage. In order to identify strategic capabilities and its types, it is classified so that these can be applied in the required field for the purpose of an organization (Kay, 1999). These capabilities allow a firm to keep costs at lower level as well as enable a business to respond to the changing needs of the customers rapidly. The role of strategy formulation quality and its

Definition of Marketing and Nutritional Supplements Assignment

Definition of Marketing and Nutritional Supplements - Assignment Example As a management process, it believe that it must incorporate the 4ps where the organization initiate a new product, sets the price, ensure that it is in the right place to a certain channel of distribution, and familiarization is enhanced through the right promotional techniques. Therefore, I can generalize and argue from a philosophical perspective that the entire process of marketing is social process in nature for it involves taking action to meet clients’ needs and realize organizational goals of increased sales through an exchange of products and customer’s value. To discuss marketing from my point of view, I will consider GNLD, a nutritional supplement company in the U.S. Nutritional supplements have increased tremendously due to the increased importance of essential vitamins and minerals that lack in people’s body. These important are not available in the normal diets. However, the increase in the Nutritional Supplements selling companies has increased havoc since medical practitioners have noted with concern that some of these companies are money making since their productions are not regulated increasing controversy surrounding the products. However, GNLD is an example of such a company, which for over 50 years has ensured good health to millions of people. Its purpose is ideally to empower individuals with essential knowledge and through their scientifically proven products realize long life health. The history of this company is unique. The founder, Jerry Brassfield, introduced this company at a very young age when he realized that quality supplements played a profound impact in restoration of people health. This was after his life was sa ved by his mother who healed his long allergy and asthma through addition of nutritional products in his food. Since the introduction of the company, it has achieved national and international success hence through the founder; the company

ENTREPRENEURSHIP Assignment Example | Topics and Well Written Essays - 2000 words

ENTREPRENEURSHIP - Assignment Example can gain marketing competencies. Hence, context of the report tries to focus on the worth and value of entrepreneurial marketing. It is highly rational to conduct such a study because effectiveness of entrepreneurial marketing activities determines long-term success of small firms as well as the entire economic system of a nation (Papalexandris and Galanaki, 2009). According to the views of Donald Kuratko, â€Å"an entrepreneur is a person who pays a certain price for a product to resell it at an uncertain price, thereby making decisions about obtaining and using the resources while consequently admitting the risk of enterprise† (Kuratko, 2013). Entrepreneurs in the business world are treated as human capital. It is claimed that economic capital of an organization becomes more productive with the essence of effective human capital. It is also believed that leadership skills of entrepreneurs determine the circulations and shifts in an economy. It was claimed that fabrication of an economy is created through entrepreneurship (Glover, 2013). According to some researchers, Cunningham and Lischeron had first introduced the concept of leadership school of entrepreneurship in 1991 (Stryker, 1998). The entrepreneur in an organization, similar to a leader, assists workers to accomplish the desired organizational tasks and objectives. Motivation is another skill embedded in good entrepreneurs. The gap between workers’ ability and willingness to work is bridged by motivation instilled by an entrepreneur in workplace (Stryker, 1998). The mission and vision of an organization is achieved with dedicated work of an entrepreneur. It was also noted that work culture of a firm is upgraded with contribution of an entrepreneur (Glover, 2013). In latter stages, these theories of leadership were linked with those of entrepreneurship. Even so, it should be noted that these theories only help to analyze the worth of

How is Indian Art and Southeast Asian Art are Connected Research Paper

How is Indian Art and Southeast Asian Art are Connected - Research Paper Example From the discussion it is clear that  the society again involved in making contributions towards art, literature, culture and religion. All along with the development of the society, art and architecture played an equally important role. They were also influenced by the religions practiced by the society in those periods like Buddhism, Hinduism, Jainism and Indo-Islamism.   Indian art is not to be studied from the time-based evolution perspective but rather from the region and period of its evolution perspective.  This study highlights that Indian art has continuously evolved through time and is still evolving. It begun with rock painting, moving onto rock cut caves and temple architecture and then paintings and sculptures. Alongside these forms, India also showed progress in the tribal form of art as there were various cultural and social groups in India. However, it is worth mentioning that almost all art forms were inspired by the innumerous Gods and Goddesses that people be lieved in, who were transformed into contemporary forms and familiar images. Indian society has been very secular ever since ancient times and has encouraged different practices all along. This rich philosophy, both spiritual and rational, made its impact on Indian art and architecture. Temples and stupas were seen to incorporate symbolic languages based on important philosophical concepts. These included the Chakra or wheel of time, Padma or lotus, the symbol of creation, Swastika representing aspects of creation and motion, Mriga or deer the symbol of erotic desire and beauty and many such symbols.

Strategic Marketing Assignment Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Assignment - Essay Example It has same responsibilities as in any large corporations that could be found. 3.2.2 Senior management is comprised of talented and experienced people in the industry, and was given specific responsibilities in the company’s operation. Giving responsibilities is an act of recognition of talents which according to Deutsch, Barry n.d. is one way of keeping best employees. An example is Neil Montefiere, the current CEO and Executive Director of StarHub who brought with him his 36 years of telecom experience. Neil was chosen as Asia’s Best Executive and one of the 100 most powerful people in the industry in 2010. (See Annex 1 ) Corporate culture is defined as an organization’s shared values, symbols, behaviors and assumptions or simply put, ‘it is the way things are done†. (Jason, Martin. M. 2006) StarHub has a vision â€Å"to be Singapore’s first choice for information, communication, and entertainment services† and a mission â€Å"To provide every person, home and business in Singapore with world-class multimedia services and content. (Starhub 2012) StarHub considers people as their as their most important assets in the communication industry. Management fosters a work culture that values teamwork, customer responsiveness and reliability. Its core values are Excellence, Integrity and Teamwork. In setting up, Pophal, Linda.( 2009)said goals for business should be realistic, measurable and achievable. For this purpose, goal is to increase customer base by 10% in 2013. But how could this be done? These could be done by wrapping up the 4Ps of business – the product, price, place and promotion. Although Starhub Mobile is the last entrant to the Singapore’s mobile market, operating nation-wide, it is now the nation’s second largest mobile service provider. It is recognized by customers due to its innovative and pioneering services and pricing plans offered to users. For

AIDS Essay Example | Topics and Well Written Essays - 500 words

AIDS - Essay Example This essay would further point out the issue of ethics for the research that took place. The children included in the study of AIDS should not have been taken as subjects because it was unjust for them. These children were under the care of foster parents and no real parents would have allowed the research to take place on them considering the side effects of the drugs. Their rights were violated by the medical institutes because they did not appoint an advocate for the whole process. In a research like this it is necessary that a neutral advocate is kept in between so that he can watch over the children and find out if anything wrong goes around. Foster children were chosen as the subjects of the research although these children are not mature enough to decide about their good and bad. Children should never be asked for permission in this matter and the state should have taken up the matter to not allow the research on these children. The family of the children was informed about th e process and side effects that the drug may have on the children. The medical institutes also provided a helpline number along with the possible problems that the child may have to face to the family.

Evaluate the classical theistic concept of God with particular Essay

Evaluate the classical theistic concept of God with particular reference to Thomas Aquinas - Essay Example It is no surprise that Classical theistic concepts of God fundamentally propose the existence of God. But how exactly? Aristotle perceived God as the first principle, the unmoved mover, the ‘primary essence’ (Metaphysics 12.8; 1074a36-39). Thomas Aquinas depicts ‘one first immovable Being, a primary cause, necessarily existing, not created; existing the most widely, good, even the best possible; the first ruler through the intellect, and the ultimate end of all things’ (Aquinas 1270, art.III). One can begin here to see the entirety with which classical theists tend to view the extent of the existence of God. It appears primarily elusive, but it seems that this very elusiveness fuels its rigorous withstanding against criticisms. But can one capture a more specific concept of omnipotence, of the deeper concept of the existence of God? Omnipotence, being the central concept of God’s existence, requires a more thorough definition in order to evaluate its resilience (or failing) against alternative theories. While one recognises that the task at hand is not to merely describe how Aquinas depicts the existence of God, and which arguments he refers to in order to strengthen his theory, it is also valuable in understanding further his theory. For, in order to criticise a theory, one must attempt to understand, and thus analyse it in all of its splendour. One cannot deny that Aquinas does indeed adopt an interesting stance; he expresses what God is not, and in doing so, provides a beautifully crafted set of attributes, of which God is. Concerning his main work on the issue, Summa Theologica, one grasps the strength with which he approaches and then deals with the difficult issue of plausibly testifying to the existence of God. But by predicting criticisms and answering them thus, he not only testifies to the existence of God, but builds a fortress of reason around it, preventing immediate weakening attacks from critics. Omnipotence is maximal

FP (Iran) V. Secretary of State for the Home Department Case Study

FP (Iran) V. Secretary of State for the Home Department - Case Study Example The brief facts of the case, FP (Iran) V. Secretary of State for the Home Department (2007), is that the Appellant, an asylum seeker, had initially filed an appeal,through counsel, against the Home Office's rejection of her claim for asylumWith the advent of civilisation and the law making process, it has been the endeavour of man to ensure that Rule of Law prevails in all decisions made in disputes. Judges have accepted time and again that just as everybody has certain rights that are subject to prevailing laws, so also all officials upholding the law have a responsibility to ensure that they shall not commit any act without proper justification. Administrative Law is a set of governing principles that form a part of public law that ensures the fair and reasonable implementation of the laws enacted by the Parliament The main principle of Administrative Law is that all actions on the part of the Government must be legal and if it is not then the public must have a remedy against such illegal action (Kuttner, 2007).Prior to discussing the importance of the present case in the development of Administrative Law, it is important to understand the facts of the case. The brief facts of the case, FP (Iran) V. Secretary of State for the Home Department (2007), is that the Appellant, an asylum seeker, had initially filed an appeal, through counsel, against the Home Office's rejection of her claim for asylum, before the Asylum and Immigration Tribunal (henceforth referred to as AIT). The AIT held that the said appeal was not valid giving error of law as the reason for its decision. A rehearing was fixed and notice of the same was sent to the last known address of the Appellant. However, the Appellant having shifted residence did not get the notice and was not present during the hearing. From the perusal of the judgement, it is apparent that the Appellant had had informed her solicitors of this change and they had in turn informed the Home Office. However, neither the app ellant nor her solicitors had informed the AIT. The Judge on finding the Appellant absent went on to hear the appeal on the premise that the notice had indeed been properly served as per the rules. The appeal was dismissed on the grounds that there was discrepancy in the evidence presented by the Appellant, which has not been clarified. The Judge further held that the absence of the Appellant for the rehearing showed a lack of interest in the case and hence could not be upheld. The main question that the Judges in this present case faced was whether the Appellant can be held responsible for the actions or inactions of his or her lawyers. In this case, the Appellant had to pay the price for her lawyer's failure to inform the Asylum and Immigration Tribunal about the change of address, which resulted in the Appellant not being informed about the hearing leading to her absence and ultimately dismissal of appeal. Given this factual background, it is very clear that certain basic principles of law have been violated by the AIT while deciding this case. Rule of law implies that all decisions made by any Court should be fair, efficient and speedy. This concept has been taken in its literal meaning by the AIT even in the arena of rule making without any thought towards the conflict that could arise while implementing the rules. The judgement in the present case deals with the different aspects of administrative law as reflected in this case and how each aspect has been affected and the resulting judgement or opinion of the judges. Analysis and Assessment of Judgement 1.Fairness The first point that the judgement discusses is whether the provisions embodied in the Statute and rules there under are fair or not. According to the judgement, various changes are proposed in the law governing such cases based on the fact that the existing rules and principles are inadequate to fairly deal with such cases. Prior to understanding the

The stages in some types of storms (hurricane) Essay Example for Free

The stages in some types of storms (hurricane) Essay A hurricane is a wheather system that is usually described as a funnel of warm wet air, when warm moist air rises and encounter with the cooler air, it causes the warm water vapor to condense and form rain drops and dark clouds. Most hurricanes that occur in the Atlantic develops off the west coast of Africa. Hurricanes begins as thunderstorms which moves out over the warm tropical ocean water. There are three stages in forming a hurricane, tropical depression stage, the tropical storm stage and finally the hurricane. The first stage is called the tropical depression. In this stage an organized yet sustained thunderstorm with swirling clouds, rain, and wind speed of less than 38 miles per hour (mph). Sustained winds are normally classified as winds that persist for at least one minute in duration. Then with wind speed of 39-73 mph it becomes a tropical storm and a name is given to it. Tropical storms may evlove into a hurricane. This is also where the eye and eye walls of the storm are being created. Tropical storms can cause server damages to property and human as well. Death may occur depending on the storms position. With winds up to 200 mph and up to 600 miles across, finally a hurricane has formed. Believe it or not, hurricanes does an important job, it moves the heat from warm climate to cooler temperature zone. It may also take from hours to days to form a hurricane.

Benefits of Adult Foster Care (AFC)

Benefits of Adult Foster Care (AFC) Types of Community-Based Long Term Care Services Crystal Mullen What did you learn this week that you did not know before or that you found interesting? What outside resources did you use this week? Your submission should be 1 page APA formatted paper, not including your title page. Although I was blessed to grow up in a home with a mom who loved me and provided for all my needs, I knew not all children were as blessed. I remember watching television shows like â€Å"MacGyver† and talk shows like â€Å"Donahue† and â€Å"Oprah† that spoke about foster children who grew up in various homes until their 18th birthday. Then, almost without warning they are dropped out of the foster care system because they are now legally considered an â€Å"adult†. I always thought that once a person turns 18 there is basically no long term assistance for individuals who are unable to care for themselves and I always found that premise to be so cruel because there are adults who need to be cared for. Well, I’m happy to report that for those who need it the most, there is such a thing as Adult Foster Care (AFC). AFC offers physically or mentally impaired, frail senior citizens or simply ailing adults around the clock assistance that they may not receive from their own family members or caregivers. Often these caregivers are overwhelmed and find themselves unable to continue the necessary care for their loved one. In these cases the only alternative would be to admit them into the AFC system (Boehlke, 2013). Many times AFC homes are large homes that are set up to mimic a traditional, mainstream home that could teach these adults life-skills that will help them interact with society the best of their own ability (Boehlke, 2013). AFC is no substitute for a therapeutic residential facility where an adult would receive services like awake night or nursing care support (Fosterparenting.com, 2013). However, the home does provides 24 hour assistance for up to five adults for those who are simply unable to care for themselves. Adults receive their meals, are supported, supervised, and even receive as sistance with their personal care needs while obtaining necessary training in living skills. Licensed providers are paid by the state that has the home, usually on a monthly basis (Fosterparenting.com, 2013). Reviewing the facts with the various types of AFC homes as well as the duration of stay will help a family member or caregiver determine an informed alternative on where he or she can send their loved one to be cared for long term (Boehlke, 2013). If a person were to develop an AFC home, he or she would require vision, a competent staff, a budget, and the capability of meeting all applicable policies and procedures, regulations and laws. These items can be realized by taking the following steps: 1 A person who is interested in developing an AFC home should research the applicable state laws and regulations where the home is to be founded. States govern AFC through their Bureau of Children and Adult Licensing, Social Services Department, Department of Health, or the state’s Department of Human Services. This is because when an AFC home is being set up, the applicable state office that oversees AFC homes needs be identified. The rules and regulations for creating and establishing an AFC home in each state can be found through Internet research (Rappeport, 2013). 2 Interview people who already manage foster homes. AFC homes may be found through the state office that provides licenses for AFC homes. That are quite a few questions that may arise would be appropriate to discuss when planning to create an AFC. One question to consider would be what type of population does this particular home serve? For example, are they mostly developmentally challenged individuals, emotionally challenged individuals or a mixture of both? Another set of questions to consider would be what is the general age range this AFC home serves? If there is a diversity of ages in the home, how do individuals interact with each other despite the age differences? Finally though certainly not exhaustively I would consider asking the question what does the AFC home schedule look like. For example, does the schedule enable those who can to work outside the home? If so, how are residents able to obtain work (Rappeport, 2013)? Answers to questions like these and many others could prepare an individual for opening an AFC home. 3 Contact the state as well as federal government office that offers grants for the establishment of AFC homes. Periodically, the Department of Health and Human Services (HHS) provides grants and/or loans for the development of AFC homes. As soon as the home has been approved the appropriate government entities will then allocate the proper compensation that will be allocated toward the eligible AFC individuals to manage the home and care for their residents in a licensed AFC facility (Rappeport, 2013). 4 Licensed assistants and staff need to be recruited and implemented to help maintain the facility. What the home will need to run efficiently will be based on the needs of the residents they house. This includes the severity of their disabilities and the number of residents who live in the home. The state’s regulatory office that governs AFC homes will make available a list of the requirements that state holds for the staff in that home. Information for these requirements can be retrieved from the offices website. Generally, most states require that those desiring a job in a foster care home complete a basic course in AFC followed by continued education hours annually. A criminal background check may also be required (Rappeport, 2013). Conclusion I can now see how AFC can benefit more than the adults who live there. First of all, adults who are unable to take care of themselves have a place to go where they can both receive care while also be enabled to live as independently and autonomously as possible. Furthermore, family members and caregivers who become overwhelmed with the responsibility of caring for these adults have an option of ensuring care for their loved one while restoring a sense of normalcy within their own home. Finally, though not exhaustively, I can see how AFC can be a viable business option where licensed personnel can be compensated for caring for those who cannot care for themselves. I don’t know if they are adequately paid for their services, but I still see it as a selfless occupation. Therefore, AFCs give hope to adults to live a fulfilling life without being tossed out by the traditional system. They benefit adults, their families, and those who manage the AFC home. References Boehlke, J. (2013). What Is Adult Foster Care? Retrieved December 31, 2013, from eHow.com: http://www.ehow.com/print/about_4578950_what-adult-foster-care.html Fosterparenting.com. (2013). Adult Foster Care. Retrieved 31 December, 2013, from Fosterparenting.com: http://www.fosterparenting.com/foster-care/adult-foster-care.html Rappeport, L. (2013). How to Start an Adult Foster Care Home. Retrieved December 31, 2013, from eHow.com: http://www.ehow.com/print/how_5625539_start-adult-foster-care-home.html

Relationship Marketing And Traditional Transactional Marketing Marketing Essay

Relationship Marketing And Traditional Transactional Marketing Marketing Essay The approach of a business towards the marketing discipline can generally be categorised as either being traditional or relationship based. Whilst the traditional approach has held sway for the last fifty years there are signs that relationship marketing may assume the dominant position in marketing thinking and application in the near future. This does not mean that traditional marketing will no longer have a role to play. The evidence from a study of the supermarket chain Asda is that its position as the UK number two supermarket brand has been largely achieved by following a traditional marketing approach. Equally, however, market leader Tesco has embraced relationship marketing using its Clubcard to help it build mutually beneficial relationships with its customers. This approach to its marketing has seen Tescos market share and profits continue to grow whilst Asdas have started to decline. On the face of it this would appear to demonstrate that, when it comes to supermarket marketing, the relationship approach is best. However, it is not that simple. The classic four Ps of the marketing mix, Product, Price Place and Promotion, are the cornerstone of traditional marketing with Price and Promotion having been Asdas primary focus. Also, there is an argument that says in the difficult economic times that consumers are currently experiencing then the price and value for money proposition advocated by Asda has more resonance with consumers than ever before. So, which is the most appropriate marketing path for Tesco and Asda to follow or should elements form both disciplines be adopted for optimum effect? This paper analyses the various points of view of both academics and marketing practioners and draws heavily on case study material to draw some conclusions for a possible way forward. Introduction and Background Relationship marketing, which involves the development, growth, and maintenance of long-term, cost-effective, and mutually beneficial relationships between a business and its customers, may be perceived as being a relatively new phenomenon (Grà ¶nroos, 1995). However, this is not the case as its origins actually pre-date the industrial revolution, a time when products were manufactured on a small scale and consumers had direct contact with the manufacturers and merchants from whom they purchased their goods. As industrialisation gathered pace the mass production of goods meant that direct contact between manufacturers and their end customers was no longer practical and middlemen evolved to bridge the gap. This, in turn, resulted in manufacturers becoming distant from their customers and adopting a transactional rather than customer relationship focus to their marketing and selling activities (Sheth and Parvatiyar, 1995). This transactional approach became increasingly sophisticated as marketing developed into a specialist and separate discipline within organisations, alongside the customer services and product quality control functions. The four Ps of marketing mix i.e. Product, Price, Place and Promotion, first muted by Borden (1964), have been a familiar and successful planning and execution framework for traditional marketing practioners since the 1960s. However, this traditional marketing philosophy has been facing an increasingly serious challenge to its dominant position from advocates of relationship-based marketing (Grà ¶nroos, 1995). The introduction of new technologies, such as the internet, has changed the way in which businesses are able to interact with their customers. This, together with the large scale removal of global trading barriers and the increasing homogenisation of consumer attitudes and purchasing behaviour, have all served to fuel what has become known as the globalisation of world markets (Doole, and Lowe, 2008). This new global marketplace for products has necessitated the adoption of new and more effective marketing techniques and concepts by rival businesses striving to compete for the same customers. So rather than rely on traditional marketing techniques, which are based on identifying new prospects, converting them to customers, and completing sales transactions, businesses have increasingly focussed on developing meaningful relationships with their customers in order to both retain their custom and encourage them to spend more. The management of relationship marketing has been greatly facilitated by a change in attitude to the structure of the marketing, customer service and product quality control functions. Rather than these functions being distinct and disintegrated, as is the case in businesses with a traditional marketing focus, relationship marketing integrates these functions to enable the business to get closer to its customers and thus helping it to benefit from increased customer retention, and the nirvana that all businesses strive for, customer loyalty (Fill and Hughes, 2003). Customer loyalty can be defined as a form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand. (Solomon et al. 2001, p. 259). Additionally, the financial efficacy of customer retention versus new customer acquisition is well established. Indeed most academic studies on the subject propound the view that the costs of acquiring new customers can be up to five times higher than tho se costs associated with retaining existing customers (Heskett et al., 1994; Webster, 1994; Cespedes, 1995). In the current global marketplace, Jones (1992) believes that businesses have no choice but to build and retain the loyalty of existing customers if they are to survive and grow. Supermarket chains, such as Tesco and Asda, act as a reference point for attitudes to loyalty, with 72% of consumers feeling loyal to at least one organisation operating in the highly competitive supermarket sector, according to a study by the Logic Group, a specialist in loyalty programmes management, and researcher Ipsos MORI (Fernandez, 2009). Tesco Clubcard a key relationship tool Tesco has been the dominant force in supermarket retailing for the last ten years (Seth and Randall, 2001). It remains the market leading supermarket chain in the UK with a 30.4% market share and has, in the early part of 2010, further widened the gap between itself and its arch rival ASDA, a position which has largely been attributed to the success of its recent Clubcard double points promotion (MacDonald, 2010). To succeed, relationship marketing requires the development and maintenance of strong personal relationships with customers. These relationships should include a high degree of mutual interaction and social exchange (Zineldin and Philipson, 2007). Tescos Clubcard is the cornerstone of its customer relationship marketing strategy. Launched in February 1995, Tescos Clubcard gained five million users within its first month of operation and, significantly and somewhat ironically for a loyalty card, 200,000 new customers also joined the scheme (Seth and Randall, 2001). Clubcard works by enabling its users to collect points when shopping at Tesco stores and online at Tesco.com and also at Tescos catalogue store, Tesco Direct. In addition, points can be collected at Tesco petrol stations and by paying for any goods or services using a Tesco credit card. Tesco Clubcard holders can also collect points when making non Tesco purchases, such as paying for gas or electricity through utilities supplier e.on (Tesco website, 2010). These points are then converted into money-off vouch ers for customers to use in store. However, Clubcard is much more than simply a vehicle to reward customer loyalty. By collecting customer data at registration, Clubcard is also a powerful marketing planning tool for Tesco. It enables the retailer to track customer shopping habits, including the products bought and their purchase frequency, thus enabling Tesco to target specific product and service promotions to specific customers, either at the point of sale or at the customers home via direct marketing. Tesco has attracted some criticism for using its loyalty scheme in this way but it argues that it works in the interests of its customers by aiding the business and product development process. Indeed, Tesco Chief Executive, Sir Terry Leahy, states that: We could not have created the dot-com business without the data from the loyalty card (Humby et al, 2007, page 4). As well developing relationships by creating highly targeted and personalised communications for its customers, Tesco has fulfilled another one of the key objectives of relationship marketing with its Clubcard, namely getting its existing customers to purchase more products. For example, using its Clubcard customer data, Tesco can identify possible target customers for its non-food products. It then mails these customers about such products via the medium of its quarterly Clubcard newsletter. This strategy has resulted in half of all Tescos traditional grocery customers also purchasing non food items from the chain (Humby et al, 2007). Data collected from Clubcard users has also been credited with helping to fuel Tescos recent dramatic international expansion with one third of its entire staff now working outside the UK (Humby et al, 2007). Tesco has extended its Clubcard brand into specific customer market segments in order to enhance its relationships with certain groups with a view to increasing sales to those specific customer segments. Clubcard data revealed that families with babies and toddlers who shopped regularly at Tesco did not believe that they could trust the Tesco brand as the best place to buy baby and toddler related products. These customers tended to place their trust in Boots for such products (Humby et al, 2007). A key identified element of successful relationship marketing is trust: The resources of the seller personnel, technology and systems have to be used in such a manner that the customers trust in the resources involved and, thus, in the firm itself is maintained and strengthened (Grà ¶nroos, 1990, p.5) Tesco decided that it needed to specifically address the issue of trust for these customers and created the Tesco baby and toddler club. Membership of the club enables families with babies and toddlers to get double Clubcard points on certain products as well as giving them free parking spaces close to store entrances, a free magazine and access to specialist parenting advice (Tesco baby and toddler club website, 2010). This relationship marketing initiative directly led to an increase of trust in the Tesco brand for baby and toddler products from this market segment and a consequent transfer of market share from Boots. Now Tescos sales volume of baby and toddler products is more than that of Boots and Mothercare combined (Stone et al, 2010). Effective relationship marketing that truly enhances customer relationships and leads to business improvement also requires that the marketing discipline in an organisation transcends all functions and embeds itself in the ethos of the business (Zineldin and Philipson, 2007). Tesco is totally focussed on its customers and information about customer needs and purchasing trends are disseminated to all parts of the organisation not just marketing. Indeed, Tesco claims that everything its does is rooted in customer knowledge (Tesco Careers Website, 2010). So it can be seen that Tescos Clubcard has certainly played a major role in securing and enhancing its market leading position and, as far as contributing to the bottom line is concerned, then there is evidence that it has also generated incremental sales and profits (Humby et al, 2007). Equally it has not caused an increase in overall marketing spend for Tesco as much of the funding for Clubcard has come from the reallocation of resources from other areas of marketing spend, such as TV advertising (Humby et al, 2007). However, it should also be remembered, of course, that Tesco has not completely disowned the traditional marketing concept as its ongoing aggressive price promotions demonstrate. Asda a traditional price-led approach Some academics suggest that here has been a paradigm shift from traditional to relationship marketing (Grà ¶nroos, 1995) and that traditional marketing does not fulfil the requirements demanded by the modern-day marketing concept (Gummesson, 1995, 2000). Kotler (1997), however, argues that the decision whether to use relationship marketing or transactional marketing depends on the industry type and, more importantly, on the needs and wants of the particular consumer. Some consumers will always adopt a short-term attitude in their relationships with suppliers (Zineldin and Philipson, 2007). In these cases traditional marketing based on the transactional approach will always have an important role to play. Asda is the second largest supermarket chain in the UK with around 17% market share (Macdonald, 2010). Its market ambitions are summed up in it mission statement which is to be Britains best value retailer exceeding customer needs always and in its stated purpose which is to make goods and services more affordable for everyone (Times 100, Asda Case Study, 2010, p.34). Asda has recognised the fickle nature of some consumers relationships with their supermarkets and acknowledges that the purchasing motivation of those consumers will always be based on obtaining best value (Zineldin and Philipson, 2007). Asda has, therefore, consistently adopted a transactional approach to its marketing by focussing heavily on two of the four Ps of the marketing mix advocated by traditionalists namely, Price and Promotion. Asda has built its market position around price and value for money, supporting these propositions through heavyweight TV advertising with its TV commercials having now propounded the virtues of Asda price for well over thirty years. Asdas strategic communications director, Nick Agarwal, defends Asdas traditional marketing approach, which focuses on attracting new customers and increasing transactions through its price and value led proposition, by stating that the current economic times dictate this type of offer in the supermarket sector. He says : Our internal data suggests that people are still very nervous about what will happen on the economic front this year. We need to make sure we serve new customers as well as those who are still feeling financially challenged, especially with the increase in VAT and public sector cuts that are to come. We are very conscious that value is still going to be at the heart of what people want in the coming 18 months.'(Costa, 2010). However, whilst Asda has enjoyed considerable success with its traditional marketing strategy, there are now indications that its approach has failed to reverse a slow decline in sales. According to research from Kantar Worldpanel, Asdas sales have fallen by 0.4% in the second quarter of 2010 and its market share has dropped by 1.7% to 16.9% in the same period (Baker, 2010). Asda seems determined to continue to pursue its traditional approach but independent observers are urging the chain to change to reflect new consumer attitudes. Ed Garner, retail analyst at Kantar Worldpanel says. The market has changed considerably and now consumers feel there is more to life than low prices (Baker, 2010). There are even dissenting voices within Asdas own ranks with Asdas new marketing director Jon Owen believing that the supermarket chain must cease its blinkered focus on traditional price-led marketing in order to compete more effectively (Baker, 2010). Asda has, however, made some concessions to relationship marketing through its corporate social responsibility initiatives. These include community involvement projects through its Asda Foundation (Your Asda website, 2010) and the provision of credit to those customers who have been refused credit by other lenders (Hemingway, 2002). However, it would seem that there are still strong forces inside and outside the business questioning whether or not a predominantly traditional marketing approach remains a viable strategy for future success. Summary and Conclusions From the evidence of two contrasting case studies it is apparent that both traditional and relationship marketing have proven to be appropriate for business success within the supermarket retail sector. However, there are indications that consumers are now beginning to expect more than just low prices and value for money from their shopping experience, they have also demonstrated a desire to engage in a meaningful relationship with their supermarket of choice. This relationship, if managed effectively by the supermarket chain, can increase customer loyalty and can encourage customers to their purchasing behaviour for specific product segments, as well as generating incremental sales from new and existing customers. Tesco, has also shown that a customer relationship strategy based on the development of mutually beneficial relationships can, and indeed does, positively impact the bottom line. Asda, for its part appears to be the subject of a struggle between the opposing forces of traditional and relationship marketing. However, this need not be the case. There is no reason why both disciplines should be in opposition. Even if there is a shift towards relationship marketing, many academics believe that traditional marketing, in terms of the four Ps of the marketing mix, remains valid in all types of businesses including supermarket retailing. The argument being that if a business does not have the right price, product promotion or place (distribution) for its products then it will be impossible for it to enter into a mutually beneficial relationship with its customers (Zineldin, and Philipson, 2007). There is, therefore, strong evidence to suggest that a mix of both the traditional and relationship approach is the most appropriate for the Supermarket sector in the UK. Tesco has achieved this balance but Asda has yet to fully embrace the value of relationship marketing acting alongside a more traditional approach. The view that it needs to do this and quickly in order to grow its business appears to be gathering momentum.

The Impact of the System of Patronage Upon Works of Art Essay examples

The Impact of the System of Patronage Upon Works of Art During the Renaissance, the system of patronage came into being, mainly as a reflection of the increasing capitalist emphasis being placed on life in Renaissance Italy, most notably in Florence. In its very nature as a commercial, capitalist place, Renaissance Italy was a hugely competitive place. It was therefore not surprising that works of art were very often commissioned for competitive reasons. During the Renaissance, art was not just as we think of it today, as an expressive, interesting creation. Art was a focal point of society, and a very powerful tool that powerful people used to gain an advantage. Discarding the effects it had on society for a moment, it was the key feature of the Renaissance. In earlier times, art had less status. However, mirroring the economic development of the time, art became the thing to spend money on, for various reasons. Money lay at the centre of art, and that is why patronage is so important. The system of patronage is a wide term and therefore there are a number of influences to consider when answering this question. Among them are the glory of the family; the honour of the city; the increasing economic power of individuals and groups; and the classical legacy that influenced art so much. Although in the later Renaissance time, Rome became increasingly involved (with the Pope's influence), Florence and Venice were the two leading protagonists as centres of culture in the earlier years. Not surprisingly, they were also the two leading cities economically. The two cities heavily competed with the other; honour was of primal importance. As merchants and artists were encouraged to travel as much as possible, innovative ideas in pieces from other cities quickly became incorporated into artists' own city. For example, after the death of Savonarola, Florence sought to make her constitution much more similar to Venice's. As a reflection of this, a large room in the palace of the signoria was designed to act and look like Venetian Hall of the Great Council and two huge frescoes were commissioned, one by Leonardo, the other by Michelangelo. By commissioning their own great works of art, smaller states could quickly achieve prominence and be "put on the map". Padua and Mantua were two lesser states at the beginning of the Renais... ...is was the greatest period in the history of art because of the healthy economic situation of Renaissance Italy. The rich did not save their money. Art was the thing to spend disposable income on. It was a way of showing wealth and gaining prestige and influence. Without patronage and consumer demand, being an artist could not have been a profession. In the Renaissance, wealth was power. And wealth was shown through owning works of art. So, as has been seen, the system of patronage was extremely important in Renaissance Italy. It brought with it mixed blessings for artists. On the one hand, it gave them the income to support themselves and continue to produce works. On the other hand, though, it could be very constrictive on what the artist could produce, and could even sometimes decide the quality of a work. But ultimately it can be said that the art patronage allowed the Renaissance to be remembered as a golden age in history and a way of distinguishing the period from the Middle Ages. Patronage did effect works of art, but there is little evidence supporting a theory that it stopped the art of the time being as beautiful and expressive as it could have been.

The American Civil War was Avoidable Essay -- American History

The American Civil War was Avoidable   Ã‚  Ã‚  Ã‚  Ã‚  The explosion of the American Civil War was caused by a vast number of conflicting principles and prejudices, fueled by sectional differences, and set afire by a very unfortunate set of political events. Undoubtedly, the central theme of almost all of the events that led up to the Civil War was one way or another, related to the dispute of slavery. Throughout the nineteenth century, slavery-related tensions brewed to such an extent, that politicians often took accustom to avoiding the hot topic altogether, because they were too scared of either starting a big political feud, or losing votes from one side of the issue or the other. More specifically, three events that were most instrumental in bringing about the Civil War were the Kansas-Nebraska Act of 1854 and the Presidential election of 1860. Because of such strong reactions to these events, the Civil War was practically unstoppable, however if the parties wanted to avoid a war altogether, they could have advoc ated more compromise and popular sovereignty.   Ã‚  Ã‚  Ã‚  Ã‚  As previously mentioned, slavery was at the root of most tensions that arose between the North and the South, and the annexation of new land created much conflict concerning the status of slavery. Missouri Compromise dictated that the lands of the Louisiana Purchase north of the 36 ¢Ã‚ ª30 ¡Ã‚ ¯ parallel were to be free of slavery. Democratic senator Douglas, introduced a bill in early 1854 which proposed the division of the Nebraska Territory into two units, Kansas and Nebraska, and the application of his idea of  ¡Ã‚ °popular sovereignty ¡Ã‚ ± which would allow the territorial vote to decide the area ¡Ã‚ ¯s status concerning slavery. This proposal would, in effect, repeal the Missouri Compromise, which greatly angered abolitionists and Northerners. Douglas and Southern supporters won a congressional debate and shortly after, the bill was signed. With the passage of this bill, many conflicts arose. Much personal turmoil erupted in the territories with a lmost immediate tragic results in  ¡Ã‚ °Bleeding Kansas. ¡Ã‚ ± Also, the bill resulted in a complete realignment of the major political parties: The Democrats lost influence in the North and were to become the regional proslavery party of the South, the Whig Party, which had opposed the Kansas-Nebraska Act, died in the South and was weakened in the North, and a new Republican Party ... ...ecause of so many sectional differences, each region of America had its own intended President, creating a situation in which the losers of the election would already be organized for revolt. However, given that the parties were what they were, President Lincoln could have proposed a quick but strong compromise, right after he won the election, which would keep the Southerners and other non-supporters satisfied with the new political situation. Unfortunately, slavery-issues had been brewing for far too long for this situation to have an easy way out.   Ã‚  Ã‚  Ã‚  Ã‚  The American Civil War was caused by an explosion of conflictions, provoked by regional and sectional differences and an unfortunate sequence of political events. As explained earlier, the central theme of almost all of the events that brought about the Civil War was related to slavery. The Kansas-Nebraska Act, the Dred Scott Case, and the Election of 1860 were three events that played very instrumental roles in causing the Civil War, however each could have been handled differently by the parties involved. The approaches of the parties could have been more subtle, using compromises to settle disputes, in order to avoid a war.

A Call from the Lower Middle Class

Most people belonging to the lower middle class are usually those who have a little degree of education and acquire basic office and clerical jobs. A rising issue on the division of classes is the abolishment of the lower middle class and the threat of more lower classes to evolve. Thus, in order to save the lower middle class, their needs as well as priorities must be considered and given enough attention. One of the basic needs of people belonging to the said class is health care. Due to the high cost of obtaining a health insurance, only limited people are able to access to an assured quality health care. Another need that should be considered is the opportunities for high wage jobs. The salary that the lower middle class gain from their works is not sufficient especially for those who already have a family. Such salary will be allocated to the everyday budget of his family. With the continuously increasing prices of the necessary commodities, the allocation of a low wage salary would be difficult. Some of the supposedly basic necessities for the family might be disregarded and sending their children to college might also arise as a problem. With regards to education on the tertiary level, an affordable college education must be provided. Reduced cost of education for those belonging to the lower middle class families would mean great importance and assistance. Â  Provision of scholarship programs is also a solution for the problem in education. The issue on education must be given priority since this process prepares the next generation for a better job. In the long run, if the education would be adequate, then the threat for the demolition of the lower middle class will no longer exist. Other needs of the lower middle class that must be considered concerns provision of low housing programs, reduced tax payment and an improve retirement security. The said social class must not be taken in for granted because they take part in the development of the economic growth of the country. The progress of the lower middle class is a means to reflect the condition of the state’s economy. Reference Strengthening the Middle Class. Retrieved April 17, 2008, from http://www.hillaryclinton.com/issues/middleclass/

Kmart: Performance Management Tactics

Kmart- Performance Management maneuver More than one hundred historic period ago, Sebastian Spering Kresge opened a modest five-and-dime break in in downtown Detroit and changed the entire decorate of selling. The stick in that Kresge built has evolved into an empire of to a greater extent than 1,500 stores and an Internet presence that reaches millions of customers. Overall, Kmarts custody is highly diverse. Kmarts total fellow traveller population, including store managers, reflects the communities it serves.Almost 32 percentage of its workforce represents multicultural minorities. (Kmart Corporation 2008, mount Universe) Nations second largest retailer made an endeavor in the recent few years to execute headquarters strategy at the store level, at least in housewares, Kmart can buoy report some success stories. immaculate category management can still the playing field and eliminate the disconnectedness of mistrust that sometimes exists between vender/broker and r etailer, said Ron Gellish, director of strategic market planning for Kmart. Discount introduce News, whitethorn 1995) Performance Management tactics first step is to review the category, specify sure both the retailer and marketer agree on a mention for data and that both understand words and methodology. A. Agree on the goal of the project, be it mickle increase or profit gain. B. Assess the categorys unit and dollar volume growth rates over the past two years, both by retail trade channel and on a national basis.C. Determine the market shares for brands in the category and identify any areas beneficial for cannibalization. Specifically, Gellish recommended that partners aggregate UPCs by vendor to work out impact. For instance, the top brand could be from a small vendor, while the next quadruple brands could be from a megacorporation. D. Be mindful of which products are trending up and which are decelerate down. Maintain objectivity.Be ready to express your items if the data suggests they are performing unwelldont just try to delist your competition, Gellish. (Discount Store News, May 1995) Products must first earn compliment from Kmarts prize Assurance and Technical excogitate Laboratory, and vendors that want to be thought of favourably by Kmart should participate in the retailers Partners for Quality and/or Partners in Merchandise full point programs. (Discount Store News, May 1995)